Alagar Group is one of the oldest and most reputed firms of Tuticorin. This group traces its foundation way back to 1930 when the first firm, V.S.Alagirisamy Chettiar & Brothers was started. This firm dealt with gold jewellery, ethnic jewellery, silver and diamond jewellery, pearls, precious gems and jewels. They were manufacturers, exporters and traders in the above items. Currently, all the divisions of Alagar Group are backed by fully computerized support systems. The group entities are ably backed by professionals from various faculties who ensure complete adherence to standards and specifications.

The current management team of Alagar Jewellers has envisioned a “jewellery-For-All” model for its retail showrooms in which the available jewellery designs will cater to the likes and needs of customers from all sections and strata of society irrespective of their class, economic status an financial background. The Alagar Group is also committed to serve every customer with the same passion and dedication irrespective of his/her social status.

All of Alagar Jewellers pvt ltd current showrooms- one each in Tuticorin, Tirunelveli (2007) and Kovilpatti(2009) and Nagercoil (2013)-are based on the above concept and this has helped them develop a strong sense of trust and loyalty amongst its numerous customers.